The Challenge
Our client, a retail chain with both online and offline stores, faced several challenges:
- Outdated Platform: Their e-commerce platform was slow and lacked modern features.
- Poor Mobile Experience: The platform was not optimized for mobile devices.
- Low Conversion Rates: Customers abandoned their carts due to a complicated checkout process.
The Solution
OJ StratTech developed a new e-commerce portal with the following features:
- Modern Design: Created a visually appealing and user-friendly interface.
- Mobile Optimization: Ensured the portal was fully responsive and mobile-friendly.
- Streamlined Checkout: Simplified the checkout process to reduce cart abandonment.
- Personalization: Implemented AI-driven product recommendations.
- Integration: Connected the portal with the client's inventory and CRM systems.
The Results
- Increased Sales: Online sales grew by 35% within the first six months.
- Improved Mobile Engagement: Mobile traffic increased by 50%, with a 25% higher conversion rate.
- Reduced Cart Abandonment: Cart abandonment rates dropped by 20%.
- Enhanced Customer Satisfaction: Customer satisfaction scores improved by 15%.
Client Testimonial: “The new e-commerce portal has been a game-changer for our business. It's modern, fast, and has significantly boosted our online sales.â€